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  • Going against the Odds

    17 Dec 2014

    |

    9,941 views

    BMW is going against the flow. We think up a world where its cars come from two different spheres and are at odds with each other.


    Just when car companies are anxious to 'unify' their offerings by creating design signatures that spread across the entire lineup, it seems that BMW is keen to do the opposite. Even when the cars are made with similar ingredients, it may have just created two distinct classes of cars - the odd and the even.

    The 'Odds' are favoured by the masses all these years, but are starting to struggle to fight the 'Evens' at its game
    The former (1 Series, 3 Series, 5 Series and 7 Series) are what first got us acquainted with the brand. In a better perspective, they are like the lead vocalists in a band - always prominent and most favoured by the masses.

    The latter? They play supporting roles, but add a unique favour to the platter. Hotel California wouldn't have been much of a hit without Don Felder and Joe Walsh playing the iconic guitar solos - just like how the Bavarian marque is much more desirable for its 2 Series, 4 Series and 6 Series.

    While it seems like they are singing in harmony and have an equal share of the limelight, we can sense that both classes are at loggerheads.

    Even at arm's length, both of them harbour very different intentions. Challenging the conventional design, shape and size with their out-of-box appeal, the even-numbered are clear markers of their class, and already have an emerging reputation for greater excitement and driving fun. And we can't deny that coupes and cabriolets are much more charming that their four-door counterparts.

    The BMW 8 Series was the brand's flagship model at its launch, and was way ahead of its time with a drag coefficient of just 0.29 Cd
    Even when saddled with two more doors (4 and 6 Series Gran Coupe), they exude immense style and character that can make the common man go weak at their knees. This is what the odd-numbered siblings struggle to match up to.

    Take for instance, the flagship 7 Series sedan may be the supreme symbol of status, but it gets no more 'eyeballs' than a 6 Series Gran Coupe. Moreover, let us not forget how the 8 Series (incidentally also part of the 'even gang') redefined sports cars of its era with a winning hand in its segment.

    As we have found out, numerical monikers on BMWs are more than just a hierarchy distinction. They may look mere spaces apart - but to us, they are parallel worlds. Which side are you on?
    Nicholas Low
    Text by Nicholas Low
    Writing may be my thing, but cars, well, that's just pure passion that I simply cannot get rid off.
    Photos by Low Fai Ming
    24.4k

    Tags

    bmw bmw cars bmw feature bmw range bmw series

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    Going against the Odds

    17 Dec 2014

    |

    9,941 views

    BMW is going against the flow. We think up a world where its cars come from two different spheres and are at odds with each other.


    Just when car companies are anxious to 'unify' their offerings by creating design signatures that spread across the entire lineup, it seems that BMW is keen to do the opposite. Even when the cars are made with similar ingredients, it may have just created two distinct classes of cars - the odd and the even.

    The 'Odds' are favoured by the masses all these years, but are starting to struggle to fight the 'Evens' at its game
    The former (1 Series, 3 Series, 5 Series and 7 Series) are what first got us acquainted with the brand. In a better perspective, they are like the lead vocalists in a band - always prominent and most favoured by the masses.

    The latter? They play supporting roles, but add a unique favour to the platter. Hotel California wouldn't have been much of a hit without Don Felder and Joe Walsh playing the iconic guitar solos - just like how the Bavarian marque is much more desirable for its 2 Series, 4 Series and 6 Series.

    While it seems like they are singing in harmony and have an equal share of the limelight, we can sense that both classes are at loggerheads.

    Even at arm's length, both of them harbour very different intentions. Challenging the conventional design, shape and size with their out-of-box appeal, the even-numbered are clear markers of their class, and already have an emerging reputation for greater excitement and driving fun. And we can't deny that coupes and cabriolets are much more charming that their four-door counterparts.

    The BMW 8 Series was the brand's flagship model at its launch, and was way ahead of its time with a drag coefficient of just 0.29 Cd
    Even when saddled with two more doors (4 and 6 Series Gran Coupe), they exude immense style and character that can make the common man go weak at their knees. This is what the odd-numbered siblings struggle to match up to.

    Take for instance, the flagship 7 Series sedan may be the supreme symbol of status, but it gets no more 'eyeballs' than a 6 Series Gran Coupe. Moreover, let us not forget how the 8 Series (incidentally also part of the 'even gang') redefined sports cars of its era with a winning hand in its segment.

    As we have found out, numerical monikers on BMWs are more than just a hierarchy distinction. They may look mere spaces apart - but to us, they are parallel worlds. Which side are you on?
    Nicholas Low
    Text by Nicholas Low
    Writing may be my thing, but cars, well, that's just pure passion that I simply cannot get rid off.
    Photos by Low Fai Ming
    24.4k

    Tags

    bmw bmw cars bmw feature bmw range bmw series

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