Shell has launched its year-long initiative drive to help Singapore motorists get the most out of every drop of fuel pumped. This comes on the back of Shell's latest findings from a global market research on what drivers are thinking, feeling and doing about their car's fuel efficiency.

The research, which compared a 2007 investigation into drivers' attitudes and behaviour towards fuel efficiency, revealed that motorists in Singapore are now more willing to modify their driving habits to save fuel in view of the current economic climate.

Some key research findings

According to the 2009 findings, thrice as many Singapore drivers are now thinking about fuel economy, compared to two years ago, with a dramatic increase in the level of consciousness about fuel efficiency rising 24 percent in 2007 to 74 percent in 2009. In addition, the main reason cited for saving fuel was the fluctuating price of fuel (38 percent) followed closely by the economic situation (28 percent).

The survey also revealed that 83 percent of Singapore respondents are willing to change their driving habits to save more fuel. This is higher than the global average of 78 percent, and the drivers are also seeking more information and advice on how to achieve this. Ignorance about what to do and a lack of information were cited as the top reasons preventing Singapore drivers from becoming more fuel-efficient.

More Singapore drivers have also cut back on their daily car usage with only 62 percent driving their cars for seven days out of the average week compared to 73 percent from 2007. About 21 percent use their vehicles between five to six days in an average week, compared to 13 percent in 2007.

Mr. Eric Holthusen, Shell's Fuel Technology Manager for Asia Pacific and the Middle East, said: "We are encouraged to see a new generation of Singapore motorists who are beginning to be more conscious of fuel economy and are willing to change their driving behaviour to achieve that. We hear requests for more information and advice, and will be addressing their needs. By empowering them with the right knowledge, we believe we can help them translate such attitude into positive action."

More about Shell's 'Get The Most Out of Every Drop' programme

This year-long programme will focus on educating and helping customers become smarter about their vehicle's fuel efficiency, and getting the most out of their money spent on fuel.

To kick off the initiative, Shell has organised a weekly draw with a grand prize of $10,000 worth of free fuel (in loyalty points) for one lucky customer every week and $100 worth of free fuel (in loyalty points) for 100 customers every week.

On top of that, patrons who pump any Shell fuel will get 10 percent bonus Escape points and 100 Escape point special offers from 7-Eleven@Shell.

The above promotions will be valid from 1st April to 4th July 2009. For more information of Shell's latest events and promotions, visit www.shell.com.sg/10K .

For tips on how you could save more of your money and stretch your car's fuel efficiency, visit www.shell.com.sg/everydrop .