Alfa Romeo has launched a new merchandise online store.

The store is being launched with three new designer collections said to have been designed for the firm's community of enthusiasts. The new store has been designed to offer an engaging and intuitive browsing and a premium shopping experience, just like what is offered at Alfa Romeo showrooms around the world.

The new lineup is divided into three collections, with pieces from the 'Performance' collection sporting the Quadrifoglio logo and including a sweatshirt, a T-shirt, a cap, and a mug. 'Urban Red Line', meanwhile, comprises of pieces that offer a sporty attitude that can be comfortably worn in urban living rooms and make extensive use of lightweight, high-performance materials, dominated by black and brightened by red details. Finally, there's 'Sport Red Passion', which features pieces that make use of the colour red. These pieces include a jacket, a cotton T-shirt, a sweatshirt, as well as a duffel bag and backpack, both made of recycled PET nylon.

Each piece from the three collections is said to reflect Alfa Romeo's heritage, and all have been designed to meet the requirements of those who want their everyday look to stand out, or those who want technical solutions that improve performance, enhanced by iconic graphics and eye-catching textures.

Access the new online store here.