Brembo, global leader in the development and production of brake systems, is marking the 60th anniversary of its foundation by planting a forest of more than 14,000 trees and donating them to Group employees around the world.
The Brembo Forest will rise in Kenya, near Lake Victoria, where Brembo will work in partnership with web platform Treedom - the first such system to allow trees to be planted remotely and their stories followed online.
It is estimated that the 14,000 trees will sequester more than 7,000 tons of CO2 from the atmosphere over 10 years, further supporting Brembo's goal of becoming a carbon neutral company by 2040.
Among the trees being planted are fruit and non-fruit species appropriate to the local environment and the needs of its population. The project will involve about 1,300 farmers who will take care of the forest, with the help of an NGO.
