At the 2025 Milan Design Week, Kia hosted an exclusive installation titled 'Transcend Journey', which explores the evolution of mobility, highlighting how Kia's innovative vehicles break the boundaries between urban and outdoor experiences.

The exhibition, which ran from 7 April 2025 to 9 April 2025, features multiple Kia vehicles split across two main zones that connect mobility with both urban and natural settings.

The Kia PV5 WKNDR is surrounded by Helinox camping chairs and tarps, highlighting its potential as the perfect outdoor vehicle and paired with a pop-up Potler coffee booth

In the Concept EV2 Zone, a serene urban park picnic experience features carefully chosen picnic items in a calming blue colour that complements the Kia Concept EV2's exterior, creating a relaxing atmosphere. As an all-electric compact SUV offering a glimpse of an upcoming production model, the Concept EV2 highlights how Kia could target lifestyle-driven buyers who are eager to try new things.

In the PV5 Zone, the PV5 and PV5 WKNDR Concept were paired with complementary artwork, while the PV5 WKNDR Concept's area featured a nature-inspired camping retreat. The shift from the functional practicality of the PV5 to the adventurous spirit of the PV5 WKNDR highlights the plethora of possibilities, embodying the essence of PBVs.

The Kia PV5 will leverage the brand's world-leading EV technology to meet the diverse needs of a wide customer base by providing unprecedented flexibility and customisation through innovative modularisation

Based on Kia's advanced Electric-Global Modular Platform for Service, the PV5 is the first production model to debut under its dedicated Platform Beyond Vehicle (PBV) global business strategy. It has a range of up to 400km, 30-minute fast charging capability, and will be available in three body styles: Passenger, Cargo, and Chassis Cab.

In addition, the PV5 will be available in both Korean and European markets from the second half of 2025, with additional market launches to follow.