Jeremy Thomson, the U.K. Managing Director of Japanese automaker, Mazda, believes the brand is sailing high and undergoing a 'reboot' phase - thanks to exceptional product offerings in more than a decade. The rapid pace of launches is the biggest since the launch of the previous generation Mazda6, Mazda3 and Mazda RX-8 during the period of 2002 to 2004.

"We're predicting good times ahead while the rest of the industry is predicted to be relatively flat. Over the next 18 months to two years we will continue our very strong product led growth which sends out an exciting message to our dealers," said Thomson.

The recovery in sales comes on the back of the successful launches of Mazda CX-5, new generation Mazda6 and the forthcoming all new Mazda3. All new models are equipped with Mazda's renowned Skyactiv technology.

Sales are running 10 percent north of what was originally projected for the year - resulting in Mazda reacting quickly to add production to their programme to relinquish stock and meet future demands. According to figures, Mazda has sold 16 percent more cars in the first 10 months of 2013, in comparison to the same period in 2012.

Besides aiding the brand, the growth will also boost dealer profitability which is forecast to be better than the average for the industry next year and return to the top quartile, as sales of the new generation of SkyActiv models reach over 70 percent of the total mix next year.