The cinematic installation was opened by actress Naomie Harris who plays Moneypenny (Spectre, Skyfall) and Jakob Falkner Managing Director of Bergbahnen Solden.

Visitors can learn how the thrilling action sequences in Spectre were filmed in Solden and see interactive displays with Jaguar Land Rover technology. The iconic Land Rover Defender driven by villain Hinx's henchmen is situated on the cliff edge and the Range Rover Sport SVR driven by Hinx (Dave Bautista) is also on display.

The latest Jaguar Land Rover technology is on show with features from the all new electric Jaguar I-PACE and artificial intelligence systems.

Jaguars and Land Rovers have appeared in nine Bond films since 1983, when Roger Moore's Bond escaped in a Range Rover Classic convertible driven by Bianca (Tina Hudson).

"We are very excited to reach the 35^th anniversary of the collaboration between Jaguar Land Rover and the Bond franchise. 007 Elements showcases the long-standing unique partnership, which is still demonstrated today, with more than 70 Jaguar Land Rover vehicles used in the most recent film, Spectre," says Laura Wood, Head of Brand and Partnerships at Jaguar Land Rover.

At more than 3,000m above sea level, 007 Elements is the highest experience of its kind taking visitors on a journey through nine galleries and a plaza with stunning Alpine views.

The dramatic spaces complete with an immersive soundscape showcase the fundamental elements that define the James Bond films - placing visitors inside the world of 007 and revealing how that world is made.