The new Bentley Bentayga has joined the newest portfolio of the luxury car manufacturer, with its launch on Bentley's online car configurator.
The complete configurator uses over 1.7 million rendered images to deliver an almost infinite number of options to the customer for the full Bentley model range.
To ensure the digital craftsmanship represents the high standards of Bentley's physical world, all 280,000 images for the new Bentayga needed to be analysed and checked, including veneer and stitch alignment and even the flow of hand cross-stitch throughout the cabin.
To guarantee perfection, the digital craftsmen are trained in the same processes and techniques by Bentleys own skilled colleagues in production. After approaching a number of international suppliers in Europe and Hollywood, a collaboration with Intel was formed.
The reduction in time to produce the configurator allows more time to focus on eliminating errors. A 33% improvement for finding errors was made between the first and second generation configurator for the Bentayga despite a 600% increase of content. Reductions in computing time and the amount of energy consumed also add to improvements in sustainability.
Bentley is now looking to expand the project further, by combining Intel's rendering performance and optimised AI toolkits with Bentley digital craftsmanship. Training the software to understand product correctness and quality standards continues to increase the efficiency and reduce the time required to deliver imagery, inspiring customers and providing future interactive luxury experiences.
Explore Bentley's online car configurator here.
