PSA Peugeot Citroen has unveiled its new 'PSA Groupe' brand and logo. The new identity is aligned with the shift in its business model towards a broader portfolio of business activities in a drive to optimise its existing customer base while expanding that base through digital innovation. It symbolises the vitality of the Group's three powerful automotive brands (Peugeot, Citroen and DS) and all the Group's other current and future businesses. 

As part of its new identity, PSA Groupe has unveiled its 'Push to Pass' strategy. The plan for the 2016-2021 period aims to meet customers' mobility needs by anticipating changes in car usage patterns. Driven by evolving customer expectations, the plan will transform the company in order to unleash its full potential, capitalising on its efficiency and operational excellence. 

Growth of the strong and well-differentiated Peugeot, Citroen and DS brands will be supported by high-quality products and services. A product blitz, built on 26 passenger cars and eight light commercial vehicles, will lead up to the launch of one new car, per region, per brand and per year. Part of the strategy is a rich and sharp core technology strategy, notably shaped by the launch of seven plug-in hybrids and four electric vehicles, and the deployment of the connected and autonomous vehicle programme. The plan will help to ensure profitable growth in all the regions where the Group operates.

'Push to Pass' represents a first step towards the achievement of the Group's vision to be a great global carmaker with cutting edge efficiency and the preferred mobility provider worldwide for lifetime customer relationship.