It may be the concrete jungle where dreams are made of, but now Rolls-Royce is aspiring to make a host of dreams for many a New Yorker a reality.

The firm has announced that the city that never sleeps has now got its very own Private Office. This is the latest in what is now a network that includes spaces in Shanghai and Dubai, as well as in Goodwood, with another fifth to open in Seoul before 2024 comes to a close.

These Private Offices have been created to enable Rolls-Royce to engage more closely with its global clientele and offer them a taste of Goodwood, nearer to their home. They also offer clients the opportunity to create more elaborate and personal motor cars, complementing the conventional dealership experience.

North America is said to have been Rolls-Royce's largest market for two decades, and has also seen what is described by the firm as a "dramatic" increase in bespoke complexity over the past three years. This new Private Office thus opens in response to this demand and to further elevate the value of each commission from the region.

The Rolls-Royce Private Office New York is located within New York City's vibrant Meatpacking District, and offers the firm's clients the opportunity to interact directly with a U.S.A-based designer and specialist client experience manager. Through conversation and research, the Private Office experts will work with the client to understand their wishes, desires and dreams. The luxurious studio houses a vast array of samples ranging from fabrics, paints, leathers, and textiles, all in diverse colours and finishes as well as locally sourced artworks and artefacts curated to inspire the creative process.