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  • Personal individualisation makes every Bugatti Divo unique

    15 May 2020

    |

    436 views

    Extremely powerful and very exclusive, Bugatti hyper sports cars have always been at the very pinnacle of automobile construction.


    Undoubtedly one of the world's most extraordinary hyper sports cars, the Bugatti Divo, which is limited to a series of just 40 cars, is now reviving the long coachbuilding tradition of this French luxury manufacturer.

    After two years of development work, the first of these cars costing at least $7.68 million will soon be delivered to expectant Bugatti enthusiasts.

    Customisation is unlimited for Divo buyers, with this example representing the colours of the French flag
    More than two-thirds of Divo purchasers decide to customise their cars, choosing their own colours and materials such as paint, leather, fabrics and stitching. They introduce their own design ideas and use them to create their very own personal cars.

    Three staff members handle the wishes of Bugatti customers from all over the world and explain what is technically feasible, and the entire customisation team is made up of 15 staff.

    During the Molsheim Experience, where Bugatti customers can learn about the history of the marque, the historic Chateau, the North Remise and South Remise and the modern Atelier, Laure Beneteau or one of her colleagues accompany Bugatti enthusiasts as they configure their cars. A designer and a technician also assist in this process, which takes almost five hours to complete, explaining the technical details of the vehicle as there are many ways to customise a Bugatti. Their wishes must not impair vehicle safety or change the Bugatti logo.

    Anne Beynat, Sales Coordinator for Bugatti, guides a customer through the customisation of the Divo
    Anne Beynat often makes a selection of configurations which she then presents to customers and discusses with them. Together they select the type and colour of leather to use, run through possible options and decide on the perfect colour for the paintwork.

    In addition to the body colour, the centerline, roof, engine covers and the air intakes on the wings can also be painted in contrasting colours.

    Not just well-known types of cowhide are used. Other types of leather, or even vintage leather can be used to cover seats and side trim. The leather types usually differ in terms of thickness and perforation. It is even possible to match the paintwork to the leather. Special features include embossed children's footprints in the rear panel of the Veyron, the first name of the partner embroidered in the door pockets, or crystals in the cockpit. Special grilles or logos in the wheels or an inverted paint scheme are also possible. Customers receive up-to-date photos every two weeks while their cars are being developed.
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    bugatti divo customisation personalisation configuration molsheim experience laure beneteau anne beynat

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    • Bugatti News

    Personal individualisation makes every Bugatti Divo unique

    15 May 2020

    |

    436 views

    Extremely powerful and very exclusive, Bugatti hyper sports cars have always been at the very pinnacle of automobile construction.


    Undoubtedly one of the world's most extraordinary hyper sports cars, the Bugatti Divo, which is limited to a series of just 40 cars, is now reviving the long coachbuilding tradition of this French luxury manufacturer.

    After two years of development work, the first of these cars costing at least $7.68 million will soon be delivered to expectant Bugatti enthusiasts.

    Customisation is unlimited for Divo buyers, with this example representing the colours of the French flag
    More than two-thirds of Divo purchasers decide to customise their cars, choosing their own colours and materials such as paint, leather, fabrics and stitching. They introduce their own design ideas and use them to create their very own personal cars.

    Three staff members handle the wishes of Bugatti customers from all over the world and explain what is technically feasible, and the entire customisation team is made up of 15 staff.

    During the Molsheim Experience, where Bugatti customers can learn about the history of the marque, the historic Chateau, the North Remise and South Remise and the modern Atelier, Laure Beneteau or one of her colleagues accompany Bugatti enthusiasts as they configure their cars. A designer and a technician also assist in this process, which takes almost five hours to complete, explaining the technical details of the vehicle as there are many ways to customise a Bugatti. Their wishes must not impair vehicle safety or change the Bugatti logo.

    Anne Beynat, Sales Coordinator for Bugatti, guides a customer through the customisation of the Divo
    Anne Beynat often makes a selection of configurations which she then presents to customers and discusses with them. Together they select the type and colour of leather to use, run through possible options and decide on the perfect colour for the paintwork.

    In addition to the body colour, the centerline, roof, engine covers and the air intakes on the wings can also be painted in contrasting colours.

    Not just well-known types of cowhide are used. Other types of leather, or even vintage leather can be used to cover seats and side trim. The leather types usually differ in terms of thickness and perforation. It is even possible to match the paintwork to the leather. Special features include embossed children's footprints in the rear panel of the Veyron, the first name of the partner embroidered in the door pockets, or crystals in the cockpit. Special grilles or logos in the wheels or an inverted paint scheme are also possible. Customers receive up-to-date photos every two weeks while their cars are being developed.
    24.4k

    Tags

    bugatti divo customisation personalisation configuration molsheim experience laure beneteau anne beynat

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