In 2025, Rolls-Royce will mark the centenary of the launch of the first Phantom. Throughout its long history, the Phantom nameplate has been reserved for the pinnacle model in the marque's portfolio.

Each variant, up to and including the eighth generation currently being handcrafted at Goodwood, has seen advances in design, engineering, materials, and technology. As of today, the Phantom is the ultimate blank canvas for Bespoke commissions, with its scale and adaptability allowing it to be whatever its owner wishes it to be. Recent inspirations include haute couture (Phantom Syntopia), famous films (Phantom Goldfinger), Chinese culture (Phantom Extended 'Year of the Dragon'), and the marque's own Spirit of Ecstasy Mascot (Phantom Scintilla).

Through all its eight generations, the Phantom has never been compromised by existing engineering orthodoxy, fleeting trends, or development costs

Although there is no specific evidence, it is to be assumed that the Phantom name was coined by Rolls-Royce's former Commercial Managing Director, Claude Johnson, who recognised that naming the brand's products could be beneficial from a sales standpoint.

The current Phantom VIII - presented in 2017 - was the first Rolls-Royce built on the Architecture of Luxury and designed to underpin every future motor car produced at Goodwood. It was specifically designed to be the ultimate canvas for Bespoke commissions and is the marque's only model to feature the Gallery, an uninterrupted swathe of glass that runs the full width of the fascia, behind which the client can display a commissioned work of art or design.

This has made the Phantom the subject of some of the most technically ambitious and challenging Bespoke projects every undertaken by the marque's designers, engineers, and specialist craftspeople. Each is a unique one-of-one creation that will never be repeated, echoing the very first Phantoms that were individually hand-built for their commissioning owners.