Rolls-Royce has unveiled its unique Bespoke series Phantom 'The Six Elements' at a private gala ceremony in Dubai.
The project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series IIs, each one entirely individual and featuring its own specially-commissioned artwork, hand-painted by British Artist Sacha Jafri.
Each work of art is displayed on the length of the Phantom's fascia These works of art are displayed in the Gallery, the glass-enclosed space running the length of the Phantom's fascia.
Each piece of artwork is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri's best known work, 'The Journey of Humanity'.
Phantom 'The Six Elements' was designed, developed and handcrafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project began in late 2020, and has taken two years to complete.
Rolls-Royce has announced that the project has exceeded its initial $1.3 million target at stage one Each car also features its own unique NFT, which the owner may sell independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for future charitable donations.
The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their car's glove compartment.
Rolls-Royce has announced that the project, at stage one of its journey, has already exceeded its initial $1.3 million target, with all six cars having been allocated to customers in Dubai and the wider Middle East region.
The project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series IIs, each one entirely individual and featuring its own specially-commissioned artwork, hand-painted by British Artist Sacha Jafri.
Each piece of artwork is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri's best known work, 'The Journey of Humanity'.
Phantom 'The Six Elements' was designed, developed and handcrafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project began in late 2020, and has taken two years to complete.
The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their car's glove compartment.
Rolls-Royce has announced that the project, at stage one of its journey, has already exceeded its initial $1.3 million target, with all six cars having been allocated to customers in Dubai and the wider Middle East region.
