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Shell lubricants now come in new, ergonomically-designed, user-friendly packs, making it easier for customers to handle and pour. The re-design and re-packaging, with a clearer naming system and relevant technical information, make it easier for consumers to find the most suitable Shell lubricant that best matches their vehicles' needs. Shell's innovative packaging has also resulted in a 10 per cent reduction in the use of plastic.
"Shell's leadership in lubricants technology is based on the understanding that not all lubricants are the same, and this is reinforced with the launch of our refreshed range of products. Our heritage of more than 60 years of lubricant innovation, together with our partnerships with Ferrari in Formula One, Ducati in MotoGP, and large fleet companies, create an environment that enables us to continually develop and test next-generation, world-leading lubricant products. This in turn allows us to evolve to meet our customers' motoring challenges," said Mr Tim Ford, Vice President, Shell Lubricants, Asia-Pacific.
"During 2007, Shell Lubricants achieved particularly strong growth in the emerging markets of Asia-Pacific, which overtook North America as the largest lubricant consuming region in the world. Our success can be attributed to having the best lubricants technology and product portfolio, combined with an in-depth understanding of customer needs. The growth in our Shell Woodlands North operations in the current economic climate is testament to our proven track record and leadership in fuels innovation, as well as delivering on that promise to our customers," said Mr Ford.
The popular Shell Helix Plus and Helix Super motor oils contain new active cleaning ingredients, and will now be named Shell Helix HX7 and Shell Helix HX5 respectively. The HX5 has been upgraded from 20W-50 to 15W-40 in order to provide a lower viscosity rating, thus improve the efficiency of engines, leading to improved fuel economy.
The new Shell Rimula heavy-duty lubricants range provides "Energised Protection" delivered through "Adaptive Technology". It adapts to physical and chemical changes in the engine to deliver protection from three critical elements - acids, deposits and wear.
There are six performance tiers within the Shell Rimula range, starting with the reliable performance of Shell Rimula R1 through to higher-tier synthetic products with Shell Rimula R6. Each tier is said to deliver an increased level of protection from acids, deposits and wear.
Besides a new look, Shell Advance motorcycle oils also contain special detergents and Dynamic Performance Additives (DPA) technology that removes stubborn carbon particles and results in better engine response and optimum performance.
Shell is also introducing Shell Advance Ultra to Singaporean bikers. This is a fully synthetic motorcycle oil developed with Ducati and endorsed by current MotoGP World Champion, Ducati Corse.
