Volkswagen has inaugurated a new 'We Campus' in Berlin. The new facility will bring together experts from Volkswagen and its technology partners who have previously worked at different locations to develop new added value and mobility services which will be offered within the 'Volkswagen We' ecosystem. This will include the full-electric car sharing service WeShare which has been launched in Berlin with 1,500 e-Golf vehicles. Volkswagen is looking to expand this ecosystem and intends to create further future-oriented jobs at the campus.
"With the Volkswagen 'We' ecosystem, we are offering people tailor-made possibilities of putting their own car to a variety of different uses and also being mobile in other ways. It is simple, digital and intended to meet all requirements," says Christian Senger, Volkswagen Brand Board Member responsible for Digital Car & Services. "We intend to continue and expand our offering. In future, we will be working in this area at the 'We Campus' in the heart of Berlin. Here, we will be in tune with urban mobility. The 'We Campus' offers ideal conditions for the development and testing of new mobility services."
Another innovation Volkswagen is applying is the 'two-pizza rule'. Under this organisational principle, teams must be small enough that two pizzas should be adequate to feed all the team members. This approach promotes personal information exchange and reaps the benefits of agile working including greater promoting initiative and self-organisation without hierarchies.
The new Campus will also serve as a development centre for the new 'Car Software' unit of the Volkswagen Group and offer itself as a location for other Group brands. By 2025, Volkswagen intends to group more than 5,000 experts with competencies in areas such as software development, electronics development, connectivity, automated driving, user experience, cloud architecture and e-commerce together into one consolidated unit.
