The Terramar may be Cupra's least rebellious member, but its crowd-pleasing nature as a sporty yet practical crossover is exactly what gives it its appeal.
Electrifying performance aside, the Tavascan's eagerness to stand apart from the crowd makes it deliciously magnetic - even if some familiar pains remain.
Sharp creases, bold design, dual-motor and well-equipped, the Enyaq Coupe RS does everything well to be a contender for a one-car solution for most.
The Audi Q3 may look the same as before, but the main difference is the 1.5-litre turbocharged mild hybrid engine that offers improved fuel economy.
The VW T-Cross gives driver a taste of a larger SUV in a small body, while the Kia Stonic drives like a fun and peppy hatchback.
The Tiguan's space and performance make it the sensible choice, but the CX-5's design and refinement have an emotional appeal that's hard to ignore.
While it doesn't quite have the same wow factor as its rivals, the Seat Leon is a good-looking hatchback that features all the latest tech and specs at a more affordable price - that's something buyers should not ignore.
The Scala is Skoda's clever take on the hatchback segment, offering not just an easy drive but the exceptionally spacious interior that the brand is known for.
The Renault Clio gains more mass market appeal with its new 1.2-litre petrol turbo engine, but it faces stiff competition from the likes of the Seat Ibiza and the segment-favourite Volkswagen Polo.
Unlike the Nissan Leaf and the BMW i3, Volkswagen keeps its e-Golf simple by electrifying the existing loveable hatchback.
Each of these three coupes attempts to seize the power and lead the segment. But who will emerge victorious?
But, how? How do you improve on something that has already been hailed by critics and the general driving public as the hottest hatch of its time?