Cars are expected to do more than ever before. In Bangkok, BMW's new iX3 showed how the brand is approaching the demands of everyday electric mobility.
Perched on the periphery of Plant Munich, this fascinating facility fuses complex testing methods for interior air quality with the best noses in Bavaria.
The new iX3 heralds in a host of new features, functions and technology for BMW, and here are 5 important under-the-skin ones you need to know.
As BMW ushers in a new era of cars, production advancement and resiliency are core to delivering the best products to customers.
As forward-looking as the new Neue Klasse may be, BMW is staying true to its promise of building the ultimate driving machines - just for a brand new era.
Now gearing up for series production of the iX3 in October, Plant Debrecen is BMW's smartest yet, promising cars that made more efficiently and sustainably.
Think your electric BMW can't do cross-border trips? Think again - because that's exactly what Eurokars did by taking a group of BMW owners to Kluang.
With more options available, as well as a growing charging infrastructure, living with electrification is becoming increasingly easy.
BMW's 'Power of Choice' strategy is about meeting the needs and wants of its customers, as the all-electric iX3 SUV and 4 Series Coupe further proves.
With the addition of the fully electric iX3, the highly popular BMW X3 model range offers buyers a true power of choice.