Cars are expected to do more than ever before. In Bangkok, BMW's new iX3 showed how the brand is approaching the demands of everyday electric mobility.
As forward-looking as the new Neue Klasse may be, BMW is staying true to its promise of building the ultimate driving machines - just for a brand new era.
Now gearing up for series production of the iX3 in October, Plant Debrecen is BMW's smartest yet, promising cars that made more efficiently and sustainably.
With more options available, as well as a growing charging infrastructure, living with electrification is becoming increasingly easy.
BMW's 'Power of Choice' strategy is about meeting the needs and wants of its customers, as the all-electric iX3 SUV and 4 Series Coupe further proves.
With the addition of the fully electric iX3, the highly popular BMW X3 model range offers buyers a true power of choice.
BMW has a knack for doing it all and doing it well, and has iconised so many of its models, including the 3 Series, X3 and the i3.