Its latest concepts are seeing it pursue a 'design-first, drivetrain-second' philosophy, with more emphasis on the form a flagship than what powers it.
Both the BMW i7 and BMW 7 Series offer a different approach on uncompromised and sustainable luxury, so which should you make your pick?
We take an early look at two new facelifted flagship sedans from Audi, the A8 and S8, in this latest video feature!
BMW has pulled the covers off the highly-anticipated BMW i7, the Bavarian marque's all-electric flagship sedan. Here's what you need to know about it.
The latest BMW 7 Series goes under the knife for the sake of necessary enhancements, inside and out. Here's what you need to know about the facelifted 7er.
The monumental fifth generation Lexus LS promises to shake up the flagship sedan market segment as well as change the way luxury is experienced.
We speak to Volvo about its all new S90 flagship luxury sedan, the second model to be built on the company's new Scalable Product Architecture.
To get your star of the story to run the roads, you hire a real chauffeur and a CEO or, like one bunch of crazy writers, you head out, dress the part and do it.