Its latest concepts are seeing it pursue a 'design-first, drivetrain-second' philosophy, with more emphasis on the form a flagship than what powers it.
We get some answers from the man behind the all-new Mazda CX-80 Plug-in Hybrid, a seven-seater SUV that combines tech with luxury.
With its extreme size, extensive technology and exemplary drive, the first ever BMW X7 is larger than life.