First introduced in November 2025, the current concept model was reintroduced with an all-new interior.
This European expansion will see the brand set up house in four additional European markets: Austria, Denmark, Portugal, and Poland.
This new system will debut on Hyundai's new vehicles in Korea later this year, and although there's no news yet on a global rollout, it should be expected.
The GV70 Prestige Graphite sports features such as dark chrome and gloss black exterior accents, as well as a new carbon fibre interior trim, among others.
The X Gran Equator is Genesis' first adventure concept, featuring its "Athletic Elegance" design philosophy and analogue and digital design cues inside.
The new X Skorpio Concept incoporates many exterior design features of the insect it was named after and comes with a V8 that delivers 1,100bhp and 1,152Nm.
Lee will oversee the global Genesis organisation and guide the brand through a transformative period of new model introductions, among others.
Built on an unmodified G90 platform, the G90 Wingback concept sports signature Genesis design cues such as the Crest Grille and Parabolic Line.
The unveiling of the GV60 Magma and the Magma GT Concept is said to represent the significance of the next ten years for Genesis.
The Genesis Design California studio will drive a wide spectrum of creative work, from production, projects, and research.
After this initial running, the GMR team will embark on an extensive testing schedule at circuits around Europe.
All three of the Group's head honchos have been named by Automotive News as key figures in driving the advancement of mobility.
With Egypt now positioned as a regional launchpad, the brand will continue expanding its footprint across the Middle East and Africa region.
The G90 vehicles have been customised to meet the specifications and standards of Kuwait's Ministry of Interior.
The GMR-001's first fire-up marked an important milestone in its production, with the next step being the completion of the car for testing.
Genesis will also celebrate its partnership with the PGA Tour with the debut of Driven, a programme that offers fans a look at the partnership's impact.
Genesis will soon expand into the French, Spanish, Italian, and Dutch markets with a three-model lineup consisting of the GV60, GV70, and G80.
A total of 15 models across Hyundai (seven), Kia (three), and Genesis (five) have earned either the 2025 TSP or TSP+ designation.
Donckerwolke was praised for pushing creative boundaries and philosophies for HMG's brands, while Schreyer introduced the iconic "tiger nose" grille.
The G70 Track Day Special Concept's livery adopts a new look that stays true to the original concept and enhances the capabilities of the G70 sport sedan.