The first-in-market feature allows subscribers to share their rented cars during idle periods to offset their own subscription costs.
ZipZap is promising an alluring alternative to traditional car ownership via its new car subscription platform and its all-inclusive, flexible monthly plan.
A partnership between Fiat U.K. and car subscription service Onto will see customers being able to pay a monthly flat fee for a Fiat 500.
Porsche has launched a smartphone-based subscription scheme, Porsche Passport, that gives users access to up to 22 different models.
