The programme will see babies born at the hospital offered complimentary car seat loans, with 300 newborns estimated to benefit in the first year.
With Porsche's new generation of child seats, Porsche owners can now cultivate the same love they have for their Porsches in their children.
Private-hire cars, unlike taxis, must carry seats for babies and children under 1.35-metres tall, says the Land Transport Authority.
Volvo Cars is launching a range of three new generation child seats with a focus on design, comfort and convenience, adding to its overall safety.