The programme will see babies born at the hospital offered complimentary car seat loans, with 300 newborns estimated to benefit in the first year.
The new regulations will enhance safety for the users of these devices as well as other road users.
The 34th Shell Traffic Games Finals featured a different road usage experience this year - distraction of electronic devices while driving.
The Parliamentary Secretary for Transport claims that motorists are practicing more caution when driving in school zones.