The XM Label will now be the only XM model to come with an electrified V8 engine and is heralded as the most powerful BMW M production model ever.
The 738bhp BMW XM Label Red will serve as the safety car for 2024 season of the premiere motorcycle racing series.
The BMW XM Label Red now holds to record for the hybrid electric SUVs at the Broadmoor Pikes Peak International Hill Climb.
Icons of bold individuality meet as BMW takes the BMW XM Label Red to party with the stars at the Coachella Valley Music and Arts festival.
The BMW XM Label Red has had its 4.4-litre plug-in hybrid drivetrain massaged to deliver a total of 738bhp and 1,000Nm of torque.