As the Audi House of Progress turns one, we chat with the brand's Managing Director about what the brand has learned so far, and where it's headed for 2026.
Martin Bayer takes over from Markus Schuster, who has been helming the brand in Singapore since August 2019.
A new Audi House of Progress Singapore will replace Audi Centre as the brand's home here, with Premium Automobiles still set to handle aftersales services.
The firm believes that this latest step, in tandem with its recent brand experience showcases, will help bring customers and fans here closer to the brand.
As the dust settles on one of the busiest weeks of headlines in Singapore's car industry, we take a step back to evaluate what everything means.