Besides the showcase of customer-owned bikes and a limited-edition apparel collection, arguably the centrepiece of the event were two "bespoke" motorbikes.
The "Built to Outlast" range brings back refreshed fan favourites, as well as all-new denim offerings, all of which are unisex apparel.
This unveiling marks Chapter One of Harley-Davidson's 2026 product lineup unveiling, with Chapter Two set to be revealed on 14 January 2026.
The "United We Ride - National Harley Day" event saw more than 10,000 participants who raised awareness and funds for various charities.
The Harley-Davidson Bagger World Cup will kick off in the U.S.A before making its way across Europe and ending in Austria.
The two-day event saw test rides available across four distinctive Harley-Davidson motorcycle model families and a three-terrain riding experience.
The brand has also partnered up with the Helmet Heroes Thailand charity to address a pressing need: Road safety for children.
The 12-race series will feature race-prepared Harley-Davidson Road Glide motorcycles that produce over 197bhp, and can hit top speeds exceeding 300km/h.
The Fat Boy Grey Ghost model is Harley-Davidson's fifth installment in its Icons Motorcycle Collection and will be limited to 1,990 models globally.
This limited-edition apparel collection, dubbed "Born to Be Alive", features a blend of workwear grit with motorcycle heritage.
The brand's highlight of the event was arguably the debut of its new 2025 Pan America 1250 ST for the Thai market, with bookings now officially opened.
Models joining its 2025 lineup include the Pan America 1250 ST, six new additions to the Cruiser collection, a revised Sportster S, and three CVO models.
The brand has announced returning models for its Grand American Touring category, alongside a new programme offering bespoke finishes on motorcycles.
The event attracted over 4,000 people from all around the globe and kicked things off with a motorcycle parade before treating guests to live performances.
The brand makes its first appearance at MotoGP Thailand 2024, with factory team racer James Rispoli hosting a fan engagement event and sharing racing tips.
The 2024 Road Glide motorcycle was piloted by Kyle Wyman and James Rispoli, with former MotoGP and World Superbike pilots as guest riders.
Asia Harley Days is a two-day event with bike-themed activities, live music performance, and test rides for new Harley-Davidson models, among many others.
Winners of the competition will stand a chance to visit the Harley-Davidson Homecoming 2025 event in Milwaukee!
The Street Glide receives significant performance and quality-of-life upgrades, but still retains its distinctive and classic character.
Members of the Harley Owners Group can now look forward to more adventures ahead with discounts on travel experiences, hotel stays, and much more!