The Cupra DarkRebel is now set to make its debut at IAA Mobility, after having its design influenced by user configurations via Metahype.
Cupra states that the 270,000 configurations of its DarkRebel generated via its Hyper Configurator will now influence the concept's physical design.
Cupra's own space in the metaverse already allows users to get to know the brand's lineup, interact with others, take part in races or listen to new music.
The Cupra DarkRebel is being presented in the metaverse, where users will be able to see the car in a variety of colours and backgrounds.
Cupra has launched Metahype, a reflection of the real world in an augmented digital landscape where two avatars drive the Cupra Tavascan to Primavera events.
The new virtual space, named 'Metahype', will be a shared platform for partners from multiple fields to inspire a new generation.