Cupra states that the 270,000 configurations of its DarkRebel generated via its Hyper Configurator will now influence the concept's physical design.
Cupra's own space in the metaverse already allows users to get to know the brand's lineup, interact with others, take part in races or listen to new music.
The Cupra DarkRebel is being presented in the metaverse, where users will be able to see the car in a variety of colours and backgrounds.
Lancia has announced that its showroom at the 2023 Metaverse Fashion Week will house a veiled car that will only be unveiled come April.
Fiat has launched the Fiat Metaverse Store, which features the marque's flagship model, the Fiat 500 La Prima by Bocelli.
McLaren has announced that it is working with metaverse infrastructure platform InfiniteWorld to sell NFTs and expand its digital engagement with its customers.
The NFTs, designed by 3D Artist Andreas Wannerstedt, will be available for the first 500 customers that reserve their Acura Integra.