Skoda's Elroq Respectline, which had already featured prominently during the European Diversity Month and features a rainbow theme, also took part.
Skoda will be providing up to 225 support vehicles for the organisers, all of which are either fully electric or plug-in hybrid models.
The Skoda Elroq Respectline concept car heavily features a rainbow theme inside and outside, which is widely recognised as a symbol of the LGBT+ community.
The installation was designed with California-based design studio NUOVA and shows Range Rover's history across two eras, from 1970 to 2025.
The festival, hosted to promote diversity, equity and inclusion, was attended by staff from the group, as well as a trio of colourful cars.
The Skoda Enyaq Coupe Respectline, promoting diversity, fairness and inclusion, was showcased at the Prague Pride Festival.
Two examples of the new Skoda Superb, decked out in camouflage, took the Tour de France peloton to the finish line at the Champs-Elysees.
The car comes with a white exterior that is overlaid with coloured elements and is designed to promote equitable and fair treatment for all.
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There are differing opinions on what defines a manly car, but one thing is for sure, no self-respecting man should ever be caught dead driving one of these.
In a JD Power study, Hyundai's Tucson and Genesis have been named highest in overall customer experience with vehicle technology in their respective segments.
Ford has won awards for safety and semi-autonomous driver assistance systems including Active Park Assist, and Active City Stop.
With all the media hype surrounding the launch of Ferrari F12 Berlinetta, let's not forget the other Ferraris on display, like the California.