This writer felt like a spy as he stepped into the secret, exclusive world of Rolls-Royce Private Office Seoul.
The unique BMW i7 was created in collaboration with Korean artist Lee Kun-Yong, who will also give a live performance at the event.
To commemorate the opening of the Brand Centre, Mercedes-Benz also unveiled the Mercedes-Maybach SL680 Monogram Series for the first time in South Korea.
The concept car, dubbed the Insteroid, has sporty, gaming-inspired features and an exterior finished in soft white shade and a singe bold orange highlight.
The Private Office Seoul is the fifth such office of Rolls-Royce, and allows it to support its clients in the region and tap into the Asia-Pacific market.
Hyundai will host an exhibition to mark its historic milestone by showcasing factors that contributed, such as best-sellers which helped shape the company.
The centre will comprise of seven research labs dedicated to battery research in areas including lithium metal and solid-state batteries.
Lotus has confirmed that it is returning to South Korea with a new brand centre located amongst luxury stores and boutique hotels in Seoul's Gangnam district.
The Bentley Cube comes complete with spaces where customers can create their bespoke Bentley, and a basement where they can appreciate music.
The car chase scene in Seoul Vibe which is set during the 1988 Seoul Olympics will feature a first-generation Hyundai Grandeur, Pony and Porter to name a few.
The electric racer's new livery design was created exclusively for the Formula E races in South Korea's capital city, Seoul.
Hyundai is now putting its in-house developed autonomous driving technology to the test with a RoboRide car-hailing service in Seoul, Korea.
The new Kia Niro has made it world premiere with a new confident and striking stance, as well as generous use of recycled materials in its cabin.
The stylish, brand centre invites visitors to experience sustainable future mobility offerings by Kia via interactive contents and displays.
Seoul is the latest city to receive the La Nuova Dolce Vita treatment, courtesy of the Ferrari Roma, complete with actor Jung Haein to convey the message.
Hyundai and Elektra present the Metamorphosis art exhibition, featuring imaginative ways of envisaging a post-pandemic world.
Hyundai's fuel cell vehicle, the Nexo, was used to power projections onto the Seoul Metropolitan Library facade on Earth Day.
Kia has unveiled two new sport utility vehicle concepts at the 2019 Seoul Motor Show - the Masterpiece concept and the Signature concept.
Genesis earned a prestigious ADC design award for 'G70 Seoul 2017', the brand's festival launch presentation of the Genesis G70 sport sedan in Seoul.
The all new SsangYong Rexton flagship delivers style, a great driving experience, high levels of safety and new technology.