The launch of the #3, Smart's latest electric coupe-SUV, comes as the brand celebrates the opening of its new space on Level 3 of Mercedes-Benz Centre.
Similar as it may be to the #1, the all-electric Smart #3 still stands confidently as its own machine, thanks to its sleeker styling and sportier character.
And how exactly does a brand build a premium identity for itself? We speak to Zeekr's head of the SEA region about the brand's game plan for Singapore.
The local electric space is being shaken up again with the arrival of Zeekr, a premium EV brand, which now has the X on sale in single and dual-motor form.
Backed by a powerful parent, respected tech partners, and a thoroughly international team, China's latest EV star thinks it's got a good shot in Singapore.
