Production of the GranTurismo and GranCabrio range will return to Maserati's Viale Ciro Menotti plant in Modena, which is one of the most advanced in Italy.
There are two levels of customisation, the first being the catalogue featuring two collections, and the second being the Bespoke world of "tailor-made".
The event was held at Maserati's headquarters to celebrate its 110th anniversary, and also saw the unveiling of the new GranTurismo 110 ANNIVERSARIO.
Maserati has announced the incorporation of the new Trofeo Maserati GranTurismo MC in the 2010 World Touring Cars Championship (WTCC) and Italian GT Championship