The latest innovation gives drivers the opportunity to be immersed in the MINI universe from directly behind the wheel of a MINI, thanks to virtual reality.
The new virtual space, named 'Metahype', will be a shared platform for partners from multiple fields to inspire a new generation.
A large, free-standing display and Skoda's Virtual Cockpit make their appearance in the first revealed sketch of the new Fabia's interior.
BMW Motorsport SIM Racing presents a spectacular premiere of gaming equipment at its BMW SIM Live event, taking technology transfer to a whole new level.
Witness the digital world premiere of the new Mercedes-Maybach S-Class online at Mercedes me media 19 November at 11:00pm.
The presentation of the brand's first all-electric SUV will, for the first time, be flanked by a new virtual online event format for all Skoda fans.
Lamborghini reveals the Aventador SVJ Xago special edition in celebration of the creation of the new virtual Ad Personam studio.
Jeep announces the reveal date for the virtual press conference for the new Jeep Renegade and Compass 4xe plug-in hybrids.
Bentley reveals first rainbow-inspired Continental GT V8 Convertible, expressing support for Cheshire East's first virtual Pride event.
The reveal date has been set for Nissan's Ariya SUV, and will be broadcast globally from the Nissan Pavilion in Yokohama.
Cadillac reveals the virtual debut date of its new all-electric Cadillac Lyriq show car, along with a teaser video.
Lexus reveals the Lexus AR Play app for the 2020 IS launch, providing consumers with a realistic close-up view of the sports sedan.
The production-ready 918 Spyder was shown to the public at the Frankfurt Motor Show not too long ago. Now, Porsche reveals more details through a video.
Nissan's American luxury brand, Infiniti, has opted for a unique way of unveiling their latest M luxury sedan, by using a bespoke "video mapping" process in which a "virtual M" was created on a 3D form.