Bentley Motors has reconfirmed its year-round support for the LGBTQ+ community with a uniquely-wrapped car for the Manchester Pride parade in the U.K.

The car, a brightly coloured Heritage Collection Continental GTC, was specially created by Bentley Designer Rich Morris, and represents the diversity of Pride, which allows everyone to come together in a spirit of unity, love, and celebration.

The car sports a rainbow stripe pattern and was a striking element of the parade, showcasing Bentley's solidarity and advocacy for LGBTQ+ rights. A total of 75 Bentley colleagues, as well some of the partners and allies linked to the Bentley network also took part in the parade, helping to reinforce the message that the company is striving to create a culture where all employees feel comfortable bringing their true, authentic selves to the workplace.

Manchester Pride is one of the U.K.'s largest Pride events and promotes a world where LGBTQ+ people are free to live and love without prejudice, in a culture that is universally celebrated. The parade celebrates the progress made whilst continuing to raise awareness, bringing hope to those in need and to inspire others to challenge discrimination.