Bentley Motors has launched a new global brand campaign. Led by a video titled How do you Bentley?, the campaign is said to target Gen B, which Bentley describes as its target audience of new and existing customers, alongside fans of the brand, all united by their common goal of challenging the status quo, pushing the boundaries of luxury, and exploring the world of tomorrow.

The video was directed by Storyteller Anders Hallberg and imagines a series of lenses into the Bentley World, each touching on the passions of the target audiences and nods to the brand's existing presence within these spaces, whether it be travel through the Bentley Extraordinary Journeys, music through the Bentley Record Room, or design in the Bentley Home.

The campaign will run across paid media, and Bentley's organic social channels to enable access, immersion and interaction within Bentley's world. Catch the video embedded here.