BMW's Development Chief, Herbert Diess, has outlined the automaker's product expansion plans - with a big statement.
Diess recognised the trend of the growing luxury crossover segment, and is convinced that the company should want a piece of the pie.
In addition, BMW will introduce 22 models, ten of which will be new models, and will be launched by 2014. A considerable amount of work to be done in the coming months.
On the topic of the company's 'i' sub brand, Diess also took time to fend off rumours of it becoming a failure. Instead, Diess explained that BMW is taking a 'pioneering role' and is confident that having a mix of 'conventional and alternative powered cars' is a good move.
Details of the ten models will unfold as the year progresses, so stay tuned.
Diess recognised the trend of the growing luxury crossover segment, and is convinced that the company should want a piece of the pie.
In addition, BMW will introduce 22 models, ten of which will be new models, and will be launched by 2014. A considerable amount of work to be done in the coming months.
On the topic of the company's 'i' sub brand, Diess also took time to fend off rumours of it becoming a failure. Instead, Diess explained that BMW is taking a 'pioneering role' and is confident that having a mix of 'conventional and alternative powered cars' is a good move.
Details of the ten models will unfold as the year progresses, so stay tuned.
