From hidden Jeep grilles to the three digits '419', or a 1941 Jeep Willys driving up a mountain, Jeep owners, fans and followers around the world are discovering the 'Easter eggs' hidden on their vehicles, then posting their finds on social media.
Now, the Jeep brand is giving its community the opportunity to invent what the next 'Easter egg' should be, and for a chance to have it hidden on a future Jeep model.
With over 13 million followers strong across the brand's social media channels, the Jeep brand's 2016 award-winning commercial 'Portraits' noted that 'We don't make Jeep. You do', recognising the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers.
As a true cult brand, the Jeep 'Easter egg' contest is one more way for the brand to give its followers the chance to be a part of its storied history. The contest has begun and ends on 2 July 2020. The winner will be announced on 31 July 2020. Ideas can be submitted here.
