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The company has used cutting-edge computer simulation technology to optimise the sidewall structure, thereby preventing the formation of standing waves or ripples in the contact patch - a problem that can occur with the build up of heat at high speeds.
The new tyre also benefits from a semi run flat capability, ensuring it remains firmly fixed to the rim even after a puncture or general loss of pressure.
"The world's first 15 Series tyre is a perfect example of what we have achieved through our ongoing commitment to research and development," said Sae-chul Oh, Kumho's President and CEO. "This is one of many innovations by our company which include aroma, coloured smoke and X-speed tyres. We will maintain our position at the cutting edge of tyre technology as we race towards our goal of becoming one of the world's top five tyre makers."

