McLaren Automotive has today launched its second Australian retail showroom with the opening of McLaren Melbourne, located within Eureka Tower, 80 City Road, Southbank.
Mirroring the aesthetics of the existing McLaren Sydney showroom, and reflecting the global identity of the McLaren Automotive brand, McLaren Melbourne now provides customers with an interactive and sensory super sports car experience. The new showroom perfectly highlights the brand's pedigree in motorsport, lifestyle and technology leadership.
The occasion was celebrated with a rare display of two stunning McLaren models - the McLaren F1 and the McLaren P1 - super sports cars that stand at the summit of automotive driving experiences. Each model had a unique story to tell. The McLaren F1 on display was the only example to ever be registered for road driving in Australia, while the more recent McLaren P1 was the exact model first unveiled to the world at the Paris Auto Show in 2012.
In addition to the showroom opening, a new, dedicated McLaren service centre in Docklands was also announced, featuring professional trained technicians and peerless hospitality.
McLaren Melbourne becomes the 20th retailer in the Asia Pacific region, joining sites in Australia (Sydney), China (Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Hangzhou, Tianjin, Chongqing, Kunming), Hong Kong, Indonesia (Jakarta), Japan (Osaka, Tokyo), Malaysia (Kuala Lumpur), New Zealand (Auckland), Singapore, Taiwan (Taipei), and most recently Bangkok.
Mirroring the aesthetics of the existing McLaren Sydney showroom, and reflecting the global identity of the McLaren Automotive brand, McLaren Melbourne now provides customers with an interactive and sensory super sports car experience. The new showroom perfectly highlights the brand's pedigree in motorsport, lifestyle and technology leadership.
The occasion was celebrated with a rare display of two stunning McLaren models - the McLaren F1 and the McLaren P1 - super sports cars that stand at the summit of automotive driving experiences. Each model had a unique story to tell. The McLaren F1 on display was the only example to ever be registered for road driving in Australia, while the more recent McLaren P1 was the exact model first unveiled to the world at the Paris Auto Show in 2012.
In addition to the showroom opening, a new, dedicated McLaren service centre in Docklands was also announced, featuring professional trained technicians and peerless hospitality.
McLaren Melbourne becomes the 20th retailer in the Asia Pacific region, joining sites in Australia (Sydney), China (Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Hangzhou, Tianjin, Chongqing, Kunming), Hong Kong, Indonesia (Jakarta), Japan (Osaka, Tokyo), Malaysia (Kuala Lumpur), New Zealand (Auckland), Singapore, Taiwan (Taipei), and most recently Bangkok.
