Seat has introduced the Fast Lane service, which enables customers to reduce delivery times down to between two to three weeks. This innovative process greatly simplifies the purchasing experience of users, who can configure their vehicle easily and take delivery in their chosen dealership within 14 or 21 days, always subject to regional administrative timings.

With this initiative, Seat becomes the first carmaker in the world to offer this pioneering service, which slashes delivery times to well below the standard average of around 90 days. Launched in the Austrian market as a pilot trial in early 2017, the brand has sold over 300 units through an offer that enables customers to personalise their car and choose among more than 100 configurations of the Seat Leon or the Ibiza.

Now the Fast Lane service kicks off in Germany and Spain. It will be offered in the German market for the Seat Leon and Ibiza, and only for the Leon in Spain. With this service, the brand anticipates users' new demands and consumer habits, customising their purchasing experience and making it increasingly easy, fast and accessible.