The Porsche Cayenne Electric is now in Fortnite

To mark the launch of the model, Porsche and Epic Games released a trailer featuring the Cayenne Turbo Electric in a range of Fortnite environments, highlighting its all-terrain capabilities.

The collaboration also extends beyond the game - in a first for an automotive brand, the Porsche Car Configurator now offers an unlockable Fortnite viewing environment within its 3D and 2D experience, which is powered by the same Unreal Engine technology from Epic Games that also underpins Fortnite.

Players can now purchase the flagship SUV on all platforms of the game

With the unlockable Fortnite environment, Porsche turns this key brand touchpoint into a distinctive activation: It links the in-game launch of the Cayenne Turbo Electric with Porsche's real-world customisation experience, bringing both worlds together in a single, shareable moment.

As a tribute to the gaming community, access to the Fortnite environment was initially unlocked by entering a secret code on the Cayenne Electric configurator page. The code was spread amongst fans of Fortnite. From now on, the feature is available to everybody who follows the specific link to the configurator page of the Cayenne Turbo Electric offering a more playful and unexpected layer to the configuration experience.

Once the Fortnite mode has been activated, it can also be applied to all other variants of the Cayenne Electric model range. Players can also purchase the flagship SUV on all platforms of the game.