As the only point of contact between the car and the road, tyres form an integral part in the everyday running of the car. In the early days, tyres were made of various materials, such as leather or wood. However, since its inception in the early 1880s, rubber pneumatic tyres have become the industry's mainstay.
While it may sound simple, the thin strip of black rubber packs more technology than you can think of. In fact, tyre making has always been considered as an 'art'. Besides finding the right mixture of different compounds, tyre makers spend huge amount of resources to research on how different tread design can affect the tyre's performance in different road conditions.
Who is Nexen Tire and what sets it apart from its competitors?
Nexen Tire Corporation is a tyre manufacturer based in Seoul, South Korea. More recently, the company has claimed a spot on the international market with an accelerated pace of expansion.
After the extension of its existing facility in Yangsan, Korea, Nexen Tyre opened a new manufacturing plant in Qingdao, China, in 2007 before opening of a third plant in Changnyeong, Korea in 2012. Specialising in premium products such as high-performance and eco-friendly tyres, the Changnyeong factory is also well-known for its efforts towards sustainable production. For instance, the plant adopts 'green' production methods that use renewable energy sources.
Today, Nexen Tire Corporation has grown to become a global brand with exports to 130 countries worldwide.
What is the latest product from Nexen Tire and what are its unique selling points?
A new mixing procedure with better filler dispersion and coupling reaction reduces energy loss of the tyre. In addition, with an optimised combination of special polymer, silica and advanced coupling agent, the tyre provides enhanced wear and rolling resistance performance. Together with a computer engineered pattern and profile, the tyre has improved fuel efficiency and reduced CO2 emissions.
In the design and construction of the tyre, the N5000 Plus' high-stiffness block provides greater steering stability at high-speeds. Due to the dimple's energy and heat distribution, it reduces abnormal wear and tear while improving durability of the tyre. Driving stability is improved as a result of the Groove Internal Serration which reduces 3D flow in whirls when the car is driven in inclement weather or slippery surfaces.
Who is Nexen Tire's authorised distributor in Singapore?
As one of the leading tyre distributors in Singapore, Hock Tyre is the authorised distributor for a range of well-known brands, including Goodyear, Bridgestone, Nexen and, Kenda. It is located at 219 Kaki Bukit Avenue 1 Shun Li Industrial Park Singapore 416044.
Visit Nexen Tire's website to find out more about its latest products.
