Its latest concepts are seeing it pursue a 'design-first, drivetrain-second' philosophy, with more emphasis on the form a flagship than what powers it.
It neither looks flamboyant nor does it have a fancy electric or plug-in hybrid powertrain, but the Alphard Hybrid still delivers where it counts.
We speak to the Managing Director of Borneo Motors Singapore about the value of experiences, and why Lexus' new showroom is more Lexus-like than ever.
We head to Lexus' test facility to decipher what it's been trying to achieve in its cars in recent years - and why it's so bent on making them feel uniform.
You read that right. The Lexus LM can now be had here as a four-seater complete with a 48-inch screen and a frosted glass partition in its cabin.
The Lexus LM is Singapore's most expensive new MPV, offering superlative luxury for captains of industry. But is it worth its $640,800 price tag?
What makes a 'flagship MPV'? At the launch of the Lexus LM, we speak to its Chief Engineer about the car's importance, and why it is still Lexus-like.
Topping Lexus' range with its half-a-million-dollar price tag, the flagship MPV is said to embody a new pinnacle of ride comfort and luxury for the brand.
A new short film by Lexus uses groundbreaking projection mapping techniques to preview the new Lexus LC500 against Spain's Sierra Nevada mountains.
Some of Hollywood's most celebrated actors and creatives have been revealed as movie mentors to the 2014 Lexus Short Film programme.
Lexus and the Weinstein Company have once again collaborated in the spirit of innovation to produce two new short films.
Lexus knows that there is no underestimating the importance of a car's front grille as the 'face' helps create a touchstone for public recognition and reaction.
Team Lotus F1 driver Romain Grosjean knocked out the hot favourites to emerge top at this year's Race of Champions.
One is a carbon fibre clad engineering V10 marvel that took 10 years in the making while the other was a surprising concept at a motor show.