On 15th September 2016, French luxury timepiece brand Bell & Ross held two events at its pop-up store in Paragon, in support of Official Partner Renault Sport Formula One Team prior to the Singapore Grand Prix that took place from 16th to 18th September 2016.
A Meet & Greet session featuring a special appearance by Renault Sport Formula One Team Racing Driver Jolyon Palmer took place in the afternoon, during which he got to interact with fans and members of the media. Palmer, who is currently on his first season as a Formula One Main Race Driver this year, also participated in the Batak challenge - a test of reflexes, hand-eye coordination and concentration - alongside six finalists who attained the highest scores since the contest began on 9th September 2016.
One winner walked away with the grand prize of a Bell & Ross timepiece, while the remaining five finalists received gift bags containing Bell & Ross merchandise for their good effort.
In the evening, Bell & Ross CEO Carlos A. Rosillo hosted an exclusive cocktail reception that was attended by VIPs of retailer Watches of Switzerland, who got to meet and mingle with personalities such as Cyril Abiteboul, Managing Director of the Renault Sport Formula One Team; as well as Adam, Ryan, and Mark Goldston of Athletic Propulsion Labs (APL), Official Shoe Sponsor for Renault Sport Formula One Team. Los Angeles-based superstar DJ Eve Speciall provided the evening's entertainment as she spun the night away at the console with an eclectic mix of music infused with her own unique grooves.
The Bell & Ross x Renault Sport Formula One Team pop-up store, which was open to the public from 9th to 18th September 2016 at Paragon, showcased a range of watches including models featured at international watch and jewellery industry show BaselWorld 2016.
The highlight of the collection was the BRX1 RS16 - a limited edition collection of commemorative timepieces specially created by Bell & Ross as Official Watch Partner of the Renault Sport Formula One Team, exclusively for sale on the paddock at selected Grand Prix and now available too at the brand's boutique and selected retailers. Models from the Formula One footwear range by Athletic Propulsion Labs (APL), Official Shoe Sponsor for Renault Sport Formula One Team, were also on display.
Following the opening of numerous Bell & Ross boutiques throughout the world in 2015, the brand has taken an active role in the distribution and marketing of its timepieces beginning with a transferral of distributorship in Asia and the Middle East from its former appointed distributor FJ Benjamin back to the principal. Locally, Bell & Ross watches are available at its boutique in Mandarin Gallery and licensed retailers in Singapore.
