Lamborghini has hosted a digital virtual parade within the video game Forza Horizon 5.
Held to mark the firm's 60th anniversary, the parade was designed to engage the firm’s many fans who interact with it on its various platforms that now include Instagram, Facebook, TikTok, X, YouTube, as well as LinkedIn, Discord, Weibo and WeChat.
The '60th Digital Parade' was led by five experienced streamers who led a convoy of fans, all driving models that have made the brand’s history, along a route outlined in the game map and embellished with iconic brand elements. The parade was chronicled on Lamborghini's social media profiles and live on the channels of the streamers who captained the convoy of cars.
